Associate Professor of Marketing
Ph.D., University of Oregon
M.B.A. Idaho State University
B.B.A. University of Alaska Southeast
Teaching Interests
Consumer behavior
Marketing research
Behavioral theory I
Marketing management
Advanced marketing management
Research
Religion and consumer behavior
Pro-social marketing (emphasizing sustainability and health)
Consumer grief and loss
Selected Publications
Minton, E.A. & Cabano, F. (2024). Awareness Marketing: Cause-Related Marketing Without Direct Contribution. European Journal of Marketing, 58(6), 1493-1519.
Gomez, P., Minton, E.A., & Spielmann, N. (2024). Essential Shape: The Role of Essentialist Beliefs in Preferences for Misshapen Produce. Appetite, 192, 107119.
Spielmann, N., Gomez, P., & Minton, E.A. (2024). The Role of the Ugly = Bad Stereotype in the Rejection of Misshapen Produce. Journal of Business Ethics, 190, 413-437.
Cabano, F. & Minton, E.A. (2023). A Common Identity Intervention to Improve Service Quality for Consumers Experiencing Vulnerabilities. Journal of Service Research, 26(4), 597-613.
Minton, E.A., Wang, C., Anthony, C., & Fox, A. (2023). The Process Model of Stigmatized Loss: Identity-Threatened Experiences of Bereaved Mothers. Qualitative Health Research, 33(14), 1262-1278.
Minton, E.A., Spielmann, N., & Gomez, P. (2023). If I Understand Why a Product Looks Weird, Will I Buy It? How Reducing Causal Uncertainty about Ugly Goods Can Increase Purchase Intentions. Journal of Advertising Research, 63(4), 402-417.
Blocker, C., Zhang, J., Hill, R., Roux, C., Corus, C., Hutton, M., Dorsey, J., & Minton, E.A. (2023). Rethinking Scarcity and Poverty: Building Bridges for Shared Insight and Impact. Journal of Consumer Psychology, 33(3), 489-509.
Cabano, F. & Minton, E.A. (2023). The Influence of Consumer Religiosity on Responses to Rational and Emotional Ad Appeals. European Journal of Marketing, 57(1), 185-201.
Minton, E.A (2023). Religiosity Scales in Marketing Research. European Journal of Marketing, 57(9), 2619-2645.
Johnson, K., Minton, E.A.,* & Parde-McCernon, M. (2023). Recycling, Relatedness, and Reincarnation: Religious Beliefs about Nature and the Afterlife as Predictors of Sustainability Practices. Psychology of Religion & Spirituality, 15(2), 228-240.
Cabano, F., Attari, A., & Minton, E.A. (2022). How Gun Control Policies Influence Consumers’ Service Business Evaluations. Journal of Services Marketing, 36(8), 1031-1041.
Minton, E.A., Kaplan, B., & Cabano, F. (2022). The Influence of Religiosity on Consumers’ Evaluations of Brands Using Artificial Intelligence. Psychology & Marketing, 39(11), 2055-2071.
Schindler, R. & Minton, E.A. (2022). What Becomes Sacred to the Consumer: Implications for Marketers. Journal of Business Research, 151, 355-365.
Hutton, M., Corus, C., Dorsey, J., Minton, E.A., Roux, C., Blocker, C., & Zhang, J. (2022). Getting Real about Consumer Poverty: Deep Processes for Transformative Action. Journal of Consumer Affairs, 56(3), 1332-1355.
Minton, E.A. (2022). Pandemics and Consumers’ Mental Well-Being. Commentary article to lead special issue I co-edited. Journal of Consumer Affairs, 56(1), 5-14.
Minton, E.A., Park, H., & Spielman, N. (2022). Death Primes in Advertisements: How International Advertisers Can Ensure Their Message is Effective. International Journal of Advertising, 41(6), 1143-1177.
Minton, E.A., Tan, S., Tambyah, S., & Liu, R. (2022). Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values. Journal of Business Ethics, 175, 167-190.
Minton, E.A., Wang, C., & Anthony, C. (2022). Unleashing Heaven’s Power: How Faith Motivates Consumer Exercise Behavior During a Pandemic. Journal of the Association for Consumer Research, 7(1), 98-106.
Minton, E.A., Wang, C., & Anthony, C. (2022). Prosocial Responses to Global Crises: Key Influences of Religiosity and Perceived Control. Journal of Consumer Affairs, 56(2), 491-511.
Leong, C-H., Tan, S., Minton, E.A., & Tambyah, S. (2021). Economic Hardship and Neighborhood Diversity: Influences on Consumer Well-Being. Journal of Consumer Affairs, 55(4), 1226-1248.
Minton, E.A. & Cabano F. (2021). Religiosity’s Influence on Stability-Seeking Consumption during Times of Great Uncertainty: The Case of the Coronavirus Pandemic. Marketing Letters, 32, 135-148.
Ozanne, L., Luchs, M., Mick, D., Stornelli, J., Bayuk, J., Birau, M., Chugani-Marquez, S., Fransen, M., Herziger, A., Komarova, Y., Minton, E.A.,* Reshadi, F., Sullivan-Mort, G., Trujillo, C., Bai, H., Dhandra, T., & Zuniga, M. (2021). Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy. Journal of Public Policy & Marketing, 40(2), 226-244.
Minton, E.A. & Gardiner, P. (2021). The Missing Role of Moral Values in Anti-Vaping Messaging. Journal of Consumer Affairs, 55(3), 1040-1061.
Minton, E.A., Cornwell, B., & Yuan, H. (2021). I Know What You Are Thinking: How Theory of Mind and Cognitive Abilities Are Employed in Product Evaluations. Journal of Business Research, 128, 405-422.
Thunstrom, L., Ritten, C., Bastian, C., Minton, E.A., & Zhappassova, D. (2021). Trust and Trustworthiness of Christians, Muslims, and Atheists/Agnostics in the U.S. Journal for the Scientific Study of Religion, 60(1), 147-179.
Thunstrom, L., Ritten, C., Bastian, C., & Minton, E.A. (2021). Reply to Comment by Cragun and Speed on ‘Trust and Trustworthiness of Christians, Muslims, and Atheists/Agnostics in the U.S.’ Journal for the Scientific Study of Religion, 60(1), 183-188.
Minton, E.A., Sisneros-Kidd, A., & Monz, C. (2020). “Minor Crimes” Against Wildlife: Small Offenses, Lasting Impact, and a Proposed Solution. Psychology & Marketing, 37(12), 1708-1719.
Minton, E.A. (2020). Reducing Crimes Against Wildlife through Promoting Animal-Human Continuity Beliefs. Psychology & Marketing, 37(12), 1731-1742.
Minton, E.A., Johnson, K., Vizcaino, M., & Wharton, C. (2020). Is it Godly to Waste Food? How Understanding Consumers’ Religion Can Help Reduce Consumer Food Waste. Journal of Consumer Affairs, 54(4), 1246-1269.
Spielman, N. & Minton, E.A. (2020). Representing Another Nation: The Influence of Foreign Citizen Ambassadors on Product Attitudes. Journal of Business Research, 121, 409-419.
Wang, C., Minton, E.A., & Zhang, J. (2020). Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice. Journal of Public Policy & Marketing, 39(2), 188-204.
Minton, E.A. (2020). When Open-Mindedness Lowers Product Evaluations: Influencers to Consumers’ Response to Religious Cues in Advertising. Psychology & Marketing, 37(3), 369-383.
Sarofim, S., Minton, E.A., Hunting, A., Bartholomew, D., Zehra, S., Montford, W., Cabano, F., & Paul, P. (2020). Religion’s Influence on the Financial Well-Being of Consumers: A Conceptual Framework and Research Agenda. Journal of Consumer Affairs, 54(3), 1028-1061.
Minton, E.A. & Liu, R. (2019). It’s Only Once, So Let’s Indulge: Testing Ordinary vs. Extraordinary Experience within Marketing Messaging, Temporal Distance, and Consumer Indulgence. Journal of Consumer Affairs, 53(3), 1084-1116.
Minton, E.A., Johnson, K., & Liu, R. (2019). Religiosity and Special Food Consumption: The Explanatory Effects of Moral Priorities. Journal of Business Research, 95, 442-454.
Minton, E.A.* & Geiger-Oneto, S. (2019). How Religiosity Influences the Consumption of Luxury Goods: Exploration of the Moral Halo Effect. European Journal of Marketing, 53(12), 2530-2555.
Minton, E.A., Spielmann, N., Kim, C.H. & Kahle, L. (2018). The Subjective Norms of Sustainable Consumption: A Cross-Cultural Exploration. Journal of Business Research, 82, 400-408.
Minton, E.A., Liu, R. & Lee, C. (2018). The 101 Calorie Mini Pack: The Interaction between Numerical and Verbal Marketing Cues. Marketing Letters, 29(2), 225-239.
Bajac, H., Palacios, M., & Minton, E.A. (2018). Consumer-Brand Congruence and Conspicuousness: An International Comparison. International Marketing Review, 35(3), 498-517.
Johnson, K., Liu, R., Minton, E.A., Peterson, M., Barthomelew, D., Cohen, A., & Kees, J. (2017). U.S. Citizens’ Representations of God and Support for Sustainability Policies. Journal of Public Policy & Marketing, 36(2), 362-378.
Minton, E.A., Cabano, F., Gardner, M., Mathras, D., Elliot, E., & Mandel, N. (2017). LGBTQ and Religious Identity Conflict in Service Settings. Journal of Services Marketing, 31(4/5), 351-361.
Xie, J., Minton, E.A., & Kahle, L. (2016). Cake or Fruit? Influencing Healthy Food Choice through the Interaction of Automatic and Instructed Mental Simulation. Marketing Letters, 27(4), 627-644.
Leary, B., Minton, E.A., & Mittelstaedt, J. (2016). Thou Shalt Not? The Influence of Religion on Beliefs of Stewardship and Dominion, Sustainable Behaviors, and Marketing Systems. Journal of Macromarketing, 36(4), 457-470.
Minton, E.A., Kahle, L., Tambyah, S., & Tan, S. (2016). Addressing Criticisms of Global Religion Research: A consumption-based exploration of status and materialism, sustainability, and volunteering behavior. Journal for the Scientific Study of Religion, 55(2), 365-383.
Minton, E.A. (2016). Sacred Attributions: Implications for Behavior in the Marketplace. Psychology & Marketing, 33(6), 437-448.
Minton, E.A. & Cornwell, B. (2016). The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions. Journal of Consumer Affairs, 50(2), 372-402.
Minton, E.A. (2015). In Advertising We Trust: Religiosity's Influence on Marketplace and Relational Trust. Journal of Advertising, 44(4), 403-414.
Minton, E.A., Kahle, L., & Kim, C.H. (2015). Religion and Motives for Sustainable Behaviors: A Cross-Cultural Comparison and Contrast. Journal of Business Research, 68(9), 1937-1944.
Minton, E.A. & Kahle, L. (2014). Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press.
Minton, E.A., Lee, C., Orth, U., Kim, C.H., & Kahle, L. (2012). Sustainable Marketing and Social Media: A Cross-Country Analysis of Motives for Sustainable Behaviors. Journal of Advertising, 41(4), 71-87.
See full list of publications on Google Scholar: https://scholar.google.com/citations?user=i2J1oU0AAAAJ&hl=en
